M&C Saatchi releases landmark study of Aussie Men to coincide with International Men's Day

M&C Saatchi yesterday released The Modern (Aussie) Man White Paper - an unprecedented qualitative study of Australian men to coincide with International Men's Day.
The study is the result of eight months of one-to-one interviews with 140 men. Seventy of who are an assortment of high profile leaders from media and marketing*, business, military, academia, sport and philanthropy. The other 70 were drawn from everyday men from all over Australia.
Click here for more on the Modern (Aussie) Man White Paper.
Click to download an oveview of the Modern (Aussie) Man White Paper - The Modern Aussie Man White Paper Overview.pdf